Sheri Busse began Emerald City Jewelers with a passion for designing exciting custom jewelry and a conviction to exceed her customer's expectations.

Born with a passion for allowing the world to point one in the right direction, Sheri's journey along life's 'yellow brick road' ultimately led to where she and her store are located today.

Taking a quick look back into her early years, Sheri's father was self-employed, owning an architectural firm. Entrepreneurship, she discovered, ran in the family; art and design were very prominent as well.

Upon graduating from Iowa State University with a degree in Art & Design (emphasis area, metallurgy), Sheri moved to Quincy, IL, to further her education at Gem City College.

Sheri's career in the retail jewelry business began post-college when she was hired by an established Quincy jewelry store. She spent her first two years on the sales floor followed by a transition to the bench, where she spent the next 8 years. With experience in both areas, Sheri soon realized that she possessed a valuable skill set in the jewelry world as she understood from experience how to translate what could be done in the shop to a customer on the sales floor, where she truly felt her calling. Sheri's mind began imagining ways to merge the two into creating her dream career.

After the birth of her second child in 1989, Sheri began implementing ideas for a transition to work from home, a pioneering move in that era. Solidifying her home business concept on April 28, 1990, Emerald City Jewelers Custom Design and Repair was born. Sheri's new home-based business, located in the basement of her home, focused on repairs and custom design work for friends and family. As her business grew, she added repair work for two jewelry stores located in Hannibal, MO, and three jewelry stores in Quincy, IL.

In 1995, Sheri was ready to move her dream forward with a 'brick and mortar' location; she opened a small store at 20th and Jefferson Streets in Quincy. The store remained there for two years after which she moved it around the corner to a slightly larger location. Her business flourished and 4 years later (2001), she moved her store to 3236 Broadway, modifying the business name to Emerald City Jewelers. Today, you can visit this beautiful location featuring a wonderful knowledgeable staff and a beautiful showroom full of exquisite jewelry.

Sheri has always understood that love and pride are not exclusive to any particular age or financial status; therefore, one will always find Emerald City Jewelers stocked full of treasures that will help each of her cherished clients find the perfect selection to celebrate their love.

Emerald City Jewelers is family owned and operated... and is a business that truly demonstrates care, compassion and respect for the city of Quincy, which it is so proud to call home.